Just recently a business neighbor had gone to purchase brand new refrigerators to replace her old ones in order to improve her business. I noticed she had purchased two large Haier Thermocool freezers and being someone with a bit of knowledge on fridges and freezer brands I decided to pop in to see the models she had bought and also to congratulate her for being able to afford such expense in these tough economic climate. In my conversations with her I discovered she had made her purchases without having any prior knowledge of what she really needed and after asking her a few questions about what problems she had with the old brands she was using and why she decided on the brand she finally settled for I realized she did not have any information about the product/ brand she was to buy but made her choice based on her budget. A lot of Nigerian consumers, including me are just like this my neighbor. We usually make our purchases 'in the dark' without a clue and rely on the info...
Reviewing tech appliances suited to the Nigerian home